Gordon’s got a brand new tie

November 12, 2007

Gordon Brown is wearing white tie at the Lord Mayor’s banquet tonight.

He has previously been notorious for his refusal to wear formal clothing, even for great public events like the Mansion House speech.

What can this turnaround mean?

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Brown’s tailoring has improved markedly since he became Prime Minister. But the alteration has only served to make him look like everyone else. Take his adoption of the ubiquitous blue tie, a trend imported from America. It is meant to make him look “more decisive, but in a human sort of way”, according to Democratic consultant Donna Brazile. In reality, it just makes him look like David Cameron.

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